I am so excited about this giveaway!  Bloom Theory has some of the prettiest camera straps I’ve ever seen!  And they are offering one lucky reader one of my favorites in the collection, this beautiful Petite Cherie Camera Strap in mustard.

All you have to do to enter is:

– Follow Bloom Theory on Facebook & Instagram

– Comment below with your name / email

A winner will be chosen at random on Thursday, November 15th at 8am.

I have the “All About the Beaus” strap and I love it!  The quality is amazing and it matches with everything. Take a look through the rest of their styles here!  Trust me, you’ll love them.

Photos by Stone Crandall

I will be away from the blog for a few days because Sam and I fly out tonight for our first ever baby-free vacation to San Francisco! We are so excited! Sam is turning the big 3-0 and it is also our three anniversary…so there is lots to celebrate!  If you live in SF or know it well, I’m all ears to any advice on where to go & what to do while we are there!  Vintage shops? Food? Art districts? Eek! Can’t wait!


  1. ren

    Congrats on three years!
    These are a few of my fave San Fran spots:
    Dottie’s for breakfast (worth the wait)
    Insanely yummy Banana cream tart at Tartine Bakery in the Mission District for 2nd Breakfast (wish i were kidding)
    Clam chowder, grilled cheese & ice cold beer for happy hour at Hog Island Oyster Co. at the SF Ferry Building
    Sooo jealous! Have fun!

  2. Jessica Mitchell

    Congrats on three years! Would love to win this to carry around the cam in style!

    San Francisco favorites:
    Bi-Rite Creamery – Honey Lavender Ice Cream
    Food trucks!
    NOPA for brunch


  3. Tonya

    This has to be the cutest giveaway ever, how cute is that camera strap!?
    Liked & following on Instagram :)

    And my email is themoptopblog[at]

  4. Kaitlin Bartlett

    I love these camera straps! I purchased the same one as you right after she came out with them and I love it!! It’s so comfortable and I always get compliments! I would love to win this one! :)

  5. Rachel

    Hey Kelli!

    Thanks for offering this AWESOME giveaway!
    You’re blog is my go-to place to catch up on everything that is amazing.

    I am a native Carlsbadian (if that’s what we call ourselves) that has traveled around the world and settled all the way in Germany. Love following you and being able to keep in touch with wonderful new things.

    My fiance and I have about 15 cameras between us…and all I can say is that my Rollei 35S would love to be looped to that amazing camera strap. Then I could walk the streets and expose the Germans to The Bloom Theory!

    Anywho, enough rambling.

    All the best and enjoy every minute with your husband.



  6. Elena Buller

    You and the ladies from Bloom Theory are great. Thank you so much for this beautiful and unique camera strap. Its really generous of you!!! THANK YOU!! xx

  7. Laura

    Oh i loooove Bloom Theory. The Ladies are amazing. And also the camerastraps are. Liked both sides and would loooove to win. Happy three Year anniversary :) have a great time!

  8. Danielle

    Followed! Pick me! Great giveaway. love all of the work the Simply Bloom girls do : )

  9. Allison

    AHHH!! Oh my gosh I have been wanting one of these straps for AGES!

    I just followed both their instagram and facebook.
    Pick meee. :)

  10. Aimee

    omg looooooove!! Would be so psyched to replace my normal
    canon strap with this beautiful strap by Bloom Theory. Fersure it will make picture taking more fun, and I’ll look good while doing it!! Fingers crossed… XX

  11. cecilie grut

    Oh my. I’ve been wanting one of these forever! Now I with for som luck! ? The one you show is sooo cute! Love it :) love&hugs from norway ??? I already follow.

  12. Alexandra Keller

    I adore Bloom Theory! :-)

    In SF you must check out House of Nanking – the best Chinese food ever ever.

    Thanks for doing this great giveaway and have a great trip!

  13. Shannon Pfeil

    Getting my first DSLR camera this Christmas, hoping to win this beautiful strap to begin my photography journey!! :)

  14. Clarissa Hughes

    These are so lovely!! Would love to receive one!! clarissah_92(at)yahoo(dot)com

  15. Makenna Snyder

    As soon as I saw this I was like yes I have to!
    I use an old praktica mtl-5 with the original leather straps and case, but it is falling apart. :(
    As for san gram, congrats, there are some great vintage shops near haight & ashbury.
    Keep up the beautiful blogging :)

  16. Juliana Rodriguez

    I follow BT on Facebook. I love love love the strap covers and I think I may buy one for my mother this Christmas.

  17. Mel

    My passion lies in vintage film cameras, I have a Yashica Electro, and a Yashica Mat 124, I am currently saving up for a Hassleblad 300, and I think that this strap would like gorge on my Yashica Mat!

  18. Brenda Gembarski

    I have wanted one of these straps since I found out about them. Please pick me:) Fingers crossed.

  19. sarahlynn

    i am absolutely enamored with simply bloom’s straps. they are all SO gorgeous and SO generous of you to host a giveaway. i have long been a fan and follower of their’s on facebook & instagram. (and your’s as well!).

  20. Heather

    I have been swooning over all of these straps but especially the petite Cherie strap in mustard. Hope I win.. Fingers crossed! Liked on both sites :) xoxo!

  21. kelsey c.

    I want one!

    In SF, you must check out the shops in the Ferry Building. Go to the wine merchant for a glass of wine or to the Farmer’s Market on Saturday morning. The best farmers market! And for the best dinner of your life, eat at Park Tavern on Washington Square in North Beach. Make a rez.


  22. Mel

    Hi Keli,

    Love ur blog. Have followed bloom theory on Instagram and fb.

    Love the strap… cute. Will make my new DSLR camera look pretty and girly.


  23. Rachael

    i saw these and fell in love. unfortch, too expensive for me! i would love the ballet, moonshine and wildflower styles <3


  24. Lily

    Wow, even if I don’t win I might have to treat myself to one of these straps!

    I don’t have Instagram, but liked on Facebook!

  25. Melissa

    Yea for San Fran! That is my b-day request for this year which is next month. Still trying to convince my husband of the kid-less part.
    Have fun!!

  26. Harper

    My honeywell pentax would love to be attached to such a pretty strap! Thanks for sharing!

  27. Danelle

    Oh my goodness! These are amazing! If I don’t win one I may have to make a purchase. :P

    Danelle – me{at}

  28. hillary oeltjenbruns

    This has to be the sweetest, most sophisticated feminine camera strap I have seen!!! Just darling!

    Thanks for the opportunity! :) I’d love to show this off!!

    hillary oeltjenbruns

  29. Kelsi

    Following & following!
    Love these so much and I have a camera on the way so this couldn’t be more perfect timing! <3

  30. Natasha

    So I don’t normally enter giveaways, but I decided I need a chance at that camera strap! It’s too cute! Your strap looks fabulous too, and of course you make it look awesome xxx

  31. Lisa

    Please pick me pick me pick me!!! I may be one of the biggest Simply Bloom, Bloom Theory, and Kelli Murray fans ever!! I would love to win the strap and winning would feel even more sweet because I have never won anything in my life :)

  32. Crystal

    Yeah! This is a beautiful strap. My bro and sis-in-law are moving away from us specifically to pursue a photography career and what better way to send them on their merry way but with one of these beauties. It would really boost their spirits and inspire.



  33. Amber L.

    I have been wanting a Bloom Theory camera strap for 2 years now. It would be the BEST Christmas gift, Ever, if I had “Petite Cherie” to glam up my camera and help me rock out amazing pictures :)

  34. Stacey McPeters

    I did not know about Bloom Theory but I am glad I do now. That camera strap is awesome. Thanks for the chance to win one.

  35. Nicole Foster

    I am so in love with this giveaway! Kelli you’re the best! Now even my camera will be fashionable!!! OBSESSED!

  36. Marie

    amazing camerastrap and amazing blog!
    i’d be one lucky girl if i won :)

    best regards,
    marie / draumaland on instagram

  37. Holly

    So cute I want to gobble these steps up and sport one on my new camera!

    Thanks for inspiring!

  38. Joelle

    I love these camera straps! I’ve been looking for a beautiful strap for my camera that matches my style and my style of photography and these are perfect! :)

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